There are no strict criteria of who qualifies as a micro influencer, but at KOL agency coStory we focus on Hong Kong Instragrammers with 1,000 to 100,000 followers.
Micro influencers, or key opinion leaders (KOLs), have specific knowledge and influence in their respective field, they’re trusted, and they affect consumer behaviour.
Although they have a smaller audience, micro influencers appeal to a specific niche or topic. For example, a beauty micro influencer may only have 5,000 followers, but they are all beauty enthusiasts and therefore highly engaged.
Of course, we also work with travel influencers, food influencers, fitness influencers and those focusing on any popular topic worthy of its own group of influencers.